Clemson University Event Marketing - Impossible Foods

Finals Week Sample Tabling

Filmed & Edited by Katie Bradham

Graphics for Instagram, by Carly Rion (me)

Promotional Events

March 9th, 2024 - Smashburger Taco Samples @ Downtown Clemson’s annual pre-St. Patrick’s Day bar crawl, known as “Ain’t Patty’s Day”

April 18th, 2024 - Dining Hall Station Takeover @ Clemson University’s Schilleter Cafeteria, serving Impossible sausage & meatballs

April 29th, 2024 - Late Night Nugget Samples during Finals Week @ Clemson University’s Library Bridge

Filmed & Edited by Trace Burgess

Each event had a unique survey via QR code to give feedback on the specific product that was sampled

Students were given free Impossible Foods merchandise upon survey completion

Clemson Dining Hall Takeover Event

Along with Impossible Foods sales representatives, we handed out free merchandise, swag, & coupons to the students that tried the products!

Directed & Edited by Carly Rion (me)

Creative Brief

Promote the Impossible Foods brand on campus and host experiential marketing events to boost brand awareness and sales revenue.

Deliverables

Alongside our amazing copywriters and brand strategists, I worked as the sole art director & designer on this team. Event photography & videography was done by Katie Bradham (St. Patty’s + Dining Hall) and Trace Burgess (Finals Week)

  • Produced social media graphics to promote each event

  • Filmed and edited short-form interview-style videos

  • Designed presentations for the client

WARNING: Outdated Branding Ahead

Impossible Foods went through a major rebrand halfway through our semester-long project with them.

Their once piercing green was replaced with meaty red hues, proving to be quite the design challenge!

“Ain’t Patty’s Day” bar crawl in Downtown Clemson

Filmed & Edited by Katie Bradham

Promotional graphics for Instagram, designed by Carly Rion (me)