GO:OD AM Tour Merchandise & Promotion

Creative Brief

In my Visual Design & Art Direction class, I was challenged to design a multi-touchpoint campaign to promote an existing brand.

I chose to design promo for the late rapper, Mac Miller’s, GO:OD AM album and position it as a tribute tour for the artist.

Deliverables

  • Album poster with song titles

  • Hyper sign design for concert venues

  • Vinyl Packaging

  • (3) Song Posters